不只有西湖边的晚风，杭州的夜可以有更多选择

　　

　　近年来，谈论起哪个城市变化最大，杭州可以说是“当仁不让”。作为与北上广深等比肩的“高薪”城市，又是民营经济发达的浙江省会，杭州收入水平飞速提高，消费能力也不断增强。除此之外，还有一个最明显的变化就是杭州的夜经济发展迅速。

　　几年前，有网友和游客调侃：“杭州是唯一没有夜生活的新一线城市，唯一的夜间活动就是西湖边免费的晚风”。

　　如今，种类繁多的夜生活点燃了杭州的“夜经济”，也让杭城的“烟火气”更加浓厚。

　　

　　图片来源：?中新网 汪轶文摄

　　作为都市经济的重要组成部分，夜间经济的繁荣程度是一座城市活力和消费潜力的晴雨表。

　　发展夜间经济不仅能满足人民日益增长的美好生活需要，还能扩大内需、繁荣市场、创造就业，展现地方特色文化。

　　夜间文旅项目、夜间娱乐生活、充满市井气息的夜市...杭州等各大城市也在夜经济领域频频出招，一争高下。

　　

　　图片来源：?中新网 郭弘屹摄

　　日前，应天煜教授于China Daily《Hangzhou initiative aims to light up the night》文章中发声，客观地评价了杭州的夜经济政策，为杭州夜经济发展献策。

　　作为浙江省的电子商务和数字中心，如今的杭州正努力将自身打造成夜经济蓬勃发展的国际购物中心。为了促进消费并鼓励市场主体发展夜间经济，杭州市商务局网站最近发布了一份计划草案，其中列出了2023年至2025年将实施的15项措施和政策。

　　根据该计划，餐饮、零售、娱乐和文化部门的企业在晚上10点到早上6点营业，将根据公司规模，一次性获得50万元的补贴。鼓励每个城区设立午夜经济街区，创建方便的15分钟步行生活圈，以满足现代社区的需求。

　　计划鼓励通过直播进行推广。对新建直播设施的商圈和街区给予最高100万元的一次性补贴。同时，鼓励市场实体使用增强现实、虚拟现实和混合现实等新技术来开发元宇宙购物场景。

　　

　　图片来源：?千库网

　　浙江大学旅游与酒店管理系主任应天煜表示：“这些措施对促进消费非常现实和有意义。这些新技术的发展，也将丰富和改善消费者的购物体验，并且减少对物理空间的依赖。预计相关政策将提高夜间消费的数量和质量。”

　　在他看来：夜间经济是衡量一个城市开放和活力的重要指标，这个概念不仅仅关乎经济，还包括增进人们幸福的文化活动。

　　应天煜教授与团队研究并建立了一个综合指数，以评估浙江90个区县夜间经济表现和夜间文旅消费发展的总体运行情况。这份研究成果精准定位夜间文旅消费市场的突出问题，为服务政府提供行业管理与政策决策参考。

　　应天煜教授表示：“在某种程度上来说，下班后的夜晚才是人们真正放松的时间，因此夜间经济会显著影响人们对美好生活的追求。”

　　

　　图片来源：?千库网

　　如今的杭州市民对夜生活也有了越来越丰富的要求。夜生活在他们的生活中，代表着真正属于自己的时间，也代表着对于更高品质生活的追求。

　　31岁的杭州居民刘女士说，现在的杭州有很多可以晚上10点以后去的地方，“晚上西湖周围灯火通明，每隔2公里就有一个安保亭，这让我觉得夜间出门很安全。”

　　刘女士居住在拱墅区的新天地附近，这里的夜生活吸引了很多人。“我认为发展夜间经济是件好事，如果可以鼓励灵活的工作时间，这样我们就能有更多的休闲时间。”

　　

　　图片来源：?千库网

　　据统计，2022年1月至10月，杭州的消费品零售额达到5900亿元人民币，同比增长5.5%。

　　本次的“夜经济鼓励计划”并不是杭州第一次出台政策以促进夜间消费。2020年7月，杭州市商务局提出在全市范围内建设至少10个夜间经济地标，丰富夜间旅游资源，鼓励夜间文旅活动。

　　如今的夜间经济正不断向产业化、专业化、品质化的方向升级，以独具特色的地方文旅项目点亮普通百姓的夜间生活，优化夜经济产品形态、助力夜间经济高质量发展已成为杭州等各大城市发展的方向！

　　学者介绍

　　应天煜

　　

　　浙江大学管理学院旅游与酒店管理学系主任

　　研究方向：文旅数字化；服务管理；服务体验研究；旅游可持续发展

　　文章原文

　　

　　Hangzhou, an e-commerce and digital hub in Zhejiang province, is striving to build the mega city into an international shopping center with a booming night economy.

　　To boost consumption and encourage market entities to develop a night economy, a draft plan was released recently on the website of the Hangzhou Bureau of Commerce outlining 15 measures and policies to be implemented between 2023 and 2025.

　　Under the plan, businesses from the catering, retail, entertainment and culture sectors that are open during the night — from 10 pm to 6 am — will be given a one-time subsidy up 500,000 yuan ($70,000), depending on company size. Each urban district is encouraged to set up a midnight-economy block.

　　Promotion via livestreaming is encouraged. Business circles and blocks with new livestreaming facilities will be given a one-time subsidy up to 1 million yuan.

　　Meanwhile, market entities are encouraged to use new technologies such as augmented reality, virtual reality and mixed reality to develop a metaverse shopping scenario.

　　A metaverse shopping platform for Hangzhou will be developed to achieve year-round shopping both online and offline. The leading research company will be given a subsidy up to 30 million yuan over three years.

　　The plan also encourages the creation of convenient 15-minute-walk living circles to meet the demands of a modern community.

　　"These measures are very realistic and meaningful for boosting consumption. They are expected to improve the quantity and quality of night consumption," said Ying Tianyu, head of the Department of Tourism and Hotel Management at Zhejiang University.

　　Ying thinks the night economy is an important indicator of the openness and vibrancy of a city. The concept is about more than just the economy, however. It also covers cultural activities that enhance people's happiness.

　　Regarding the development of new technologies, Ying said, they will enrich and improve the shopping experiences of consumers, and they are less dependent on physical space.

　　Ying and his team have established a comprehensive index to systematically evaluate the night economy performance of 90 districts and counties in Zhejiang.

　　"To some extent, people can genuinely relax during night after work in the day, thus night economy significantly influences people's pursue of a better life," he said.

　　Liu Wanlin, a 31-year-old resident of Hangzhou said there are lots of restaurants and places to go after 10 pm.

　　"There are light illuminations around West Lake at night, and every 2 kilometers there's a police station, so I feel safe going out at night," she said.

　　Liu said the Xintiandi block of the downtown district of Gongshu, where she lives, has both indoor and outdoor facilities and has attracted increasing numbers of people since its opening.

　　"Besides homes and restaurants, it also has a circus," she said.

　　Neighboring the Hangzhou Esports Center, the Xintiandi block was listed as a national nighttime culture and travel area by the Ministry of Culture and Tourism in August.

　　"I think it is good to develop the night economy, and flexible working hours should be encouraged — such as working four and a half days a week so we will have more leisure consumption time," Liu said.

　　Referring to the new shopping scenarios, she said it's interesting to try out and see if clothes fit without actually trying them on.

　　Between January and October, retail sales of consumer goods in Hangzhou hit 590 billion yuan ($82.4 billion), which represents 5.5 percent growth year-on-year.

　　This is not the first time Hangzhou has rolled out policies to boost the night economy. In July 2020, the Hangzhou Bureau of Commerce proposed to build at least 10 night economy landmarks across the city. It said it would enrich night tourist resources and encourage participation in sports at night.

　　编辑：王婧莼

　　信息来源：《中国日报》海外版（China Daily）

　　审核：佟庆